Make Lasting Memories with a Land Rover Experience

In the heart of Sweden’s Lapland is Arjeplog, home to breathtaking scenery and the Jaguar Land Rover Ice Academy. Here, experienced driving instructors will guide you through every step of mastering the thrill of driving on ice. Their expertise helped develop the carefully-designed exercises, from Drift Circle to driving on a range of handling tracks and the Off-Road Trail. Under their tutelage, you’ll develop the necessary skills required for confident ice driving.

While you’re at the Ice Academy, you’ll have occasion to be among the first to drive the latest Land Rover performance models, in an unforgettable location and on a frozen lake laid out with tracks that have been designed to provide you with every opportunity to enjoy the full potential of each vehicle.

There are three trip options available. Ice Drive covers a long weekend (three nights), with a minimum of two full days of action-packed driving. Ice Drive+ provides more tutelage and driving time (four nights, minimum of three days driving). Finally, Ice Drive Classic puts you behind the wheel of vehicles from the Classic Collection as well as the latest models. This experience involves three nights, with a minimum of two days driving.

Visit our showroom to view our extensive Land Rover collection.

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