Celebrating the Iconic Land Rover Defender and Land Rover Series I, II, and III


The Land Rover Defender is a well-known nameplate across the world. The Defender is steeped in rich Land Rover Tradition, having been based off the Land Rover Series I, II, and III, vehicles. The chronology goes something like this:


  • 1948: Land Rover Series I released, utilizing modern aluminum alloy technology to save on steel.
  • 1958: Land Rover Series II released, with familiar "barrel side" styling as the Series I.
  • 1971: Land Rover Series III debuts
  • 1983: Land Rover One Ten is released, based off of the Series III
  • 1984: Land Rover Ninety, similar to the One Ten but with a shorter wheelbase, is released.
  • 1991: Land Rover Ninety and One Ten renamed Defender 90 and Defender 110, respectively
  • 2016: Land Rover Defender production is ceased.
  • 2017: Land Rover Experience Center Heritage Program unveiled.


In an attempt to keep the Discovery and Series models - once the lifeblood of the Land Rover brand - alive, Land Rover is offering enthusiasts the chance to drive these iconic models through the Land Rover Experience Center Heritage program. Available in either half day or full day variants, this program keeps the memory of the Defender and Series I, II, and III models alive and well, while also providing the chance for enthusiasts to immerse themselves in Land Rover's rich history.


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